In today’s fast-paced digital landscape, owning your ad operations in-house is no longer the default. Many B2B marketers in the U.S. find that outsourcing select ad operations yields stronger outcomes, sharper focus, and better ROI. In this article, you’ll learn when to make the switch, how to choose a partner, and how Intent Amplify® can help

Video has emerged as the most powerful tool for cutting through digital noise and connecting with busy B2B decision-makers. In today's fast-paced business environment, video delivers clarity, builds trust, and supports every stage of the buyer journey from initial awareness to long-term advocacy. More than just a visual format, video transforms how

Generating quality B2B leads remains the backbone of sustainable business growth. However, the landscape has shifted dramatically. Traditional cold calling and generic email blasts no longer cut through the noise. Today's B2B buyers conduct extensive research before engaging with sales teams, making strategic lead generation more critical than ever